1) Showcase your newest products
Feature your latest cutting-edge product offerings. Nothing beats a hands-on demonstration of an innovative product to captivate an audience and show them why they need your product.
2) Lay the foundation to meet with customers
Contact your customers before show to make a point of meeting at the show. Lay the foundation to Identify new members and existing members you want to meet by extending a personal invite to meet in your booth.
3) Extend special trade show pricing and offers
Take advantage of special trade show pricing and offers. Customers are specifically seeking solutions to problems they encounter on a regular basis. This means they are often ready to invest in a good solution on the spot.
4) Keep an eye on your competition
Maintaining a competitive edge in your industry requires you to know your key competitors. Trade shows allow you to size up your competitors in person and see how they are marketing their products.
5) Take advantage of advertising opportunities
WMA has numerous sponsorship opportunities to promote your company products and services at all sponsorship levels.
6) Expand your distributor network and contacts
Have you looked at the WMA Membership Directory lately? Identify potential customers. One new distributor relationship forged at a trade show can lead to a significant increase in your revenue.
7) Meet face to face all in one place
The WMA millwork event allows you to save time and money buy meeting with your customers all in one place at one time. And you know that everyone is there solely to focus on millwork products and services.
8) Exposure in the exhibitor guide
The WMA Exhibitor Program Guide is available on the WMA website and provide at show to attendees. As an exhibitor, you often can purchase additional advertising space in the exhibitor guide.
9) Confirm that you are a serious player in your industry
By exhibiting your products and services at a tradeshow, you are solidifying your company’s industry presence. Thus, just your presence at the trade show will build your company’s status as a legitimate resource for millwork industry solutions.
10) Recruit new employees
The WMA Annual Convention & Tradeshow attracts accomplished industry professionals. Some of these individuals may be in search of a new employer. Your next great sales representative could be the enthusiastic tradeshow attendee who stops by your booth and falls in love with your latest product.
11) Reaffirm confidence among existing clients
Your company’s continued presence at the WMA Convention & Tradeshow shows from one year to the next, shows your customers that your company is alive and well. This is especially important to international customers who attend trade shows
12) Explore new product offerings
Companies seeking to expand their range of product offerings should ramp up their trade show participation. Trade shows are a great place to find manufacturers of products that complement your current product line.
