As more companies adopt customer relationship management systems (CRMs), Benj Cohen, CEO and founder of Proton.ai, explains that a move to vertical CRMs will meet the specialized needs of wholesale distributors. He details several reasons why vertical CRMs outperform horizontal ones. He writes, “A vertical CRM streamlines workflows and promotes proactive sales initiatives based on predictive analytics, pre-built connections to other tools, first rate reporting tools – all fueled by actual data from every channel.”
