Everyone knows AI is the future of business, but how can distributors get the most out of it? The key, according to Digital Commerce 360’s Mark Brohan, is not thinking of AI as the “holy grail,” but rather a tool that can be applied to a company’s most pressing problems. In this Q&A, he talks about the disconnect between what companies say they are prioritizing with AI and what they are actually dedicating time, money and staff to.

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